HDhottdog es el concepto que representa la forma de ser y de pensar de quienes expresan sus ideas con nuevas tendencias sustentables, que alimentan su cultura alrededor del ambiente y que definen su estilo de vida dentro de un marco consciente de nuestra realidad actual. Se trata de un espacio conceptual único que promueve la diversidad sin auto-censura, rompiendo con las normas de lo "politicamente correcto", alentando a superar tabúes sobre temas importantes y revalorando los sentidos del pensamiento propio, estimulando a pensar de una forma mas astuta y sincera.

Hottdog is the concept that represents the personality and ways of thinking of those who express their ideas with new sustainable trends, who feed their culture around the environment and define their way of life within a sustainable framework by being aware of our current reality. This is a unique conceptual space that promotes diversity without self-censorship by breaking the rules of the "politically correct", overcoming taboos on important topics and revaluing the sense of one's mind while stimulating a more astute and sincere way of thinking.